Apart of their purpose, e-commerce websites are just the same as any other websites, including aspects related to attracting traffic. Related to search engines, the two main ways to generate traffic through search engines is organic search engine optimization (SEO) and pay per click (PPC).

SEO takes more time and effort to start seeing results. It requires a serious and continuous commitment that includes time, efforts, and money. However as you start to see results, you can get steady stream if visitors without having to continuously spend money. Most of investment in SEO is one time, once you start to get result it only takes a small fraction of investment to maintain. Continue reading →